All design—branding, packaging, website design, etc.— starts with a goal and a comprehensive understanding of your business. Without understanding your goals, your business, your audience, and your competition, design is—at best—just something pretty to look at. From traditional to modern design, it all works toward an end goal.
Environmental graphic design is certainly not your traditional type of design. Most people do not fully understand exactly what it is. Of course, the word environmental brings to mind the idea of being “green” or saving the world one plastic bottle at a time. However, this is not necessarily the case. Environmental graphic design consists of developing wayfinding graphics and signage, cartography, designing architectural graphics and building identification, developing a strategy for the integration of graphics into your space, and designing a theme for an environment. Unlike designing for print or web, environmental graphics is about designing for the spaces around us—businesses, museums, healthcare spaces, retail, and entertainment venues.
At 4th Leaf, we strive to communicate the essence of a company and create an atmosphere for businesses, employees, clients and visitors to inhabit the space’s brand message. We want both you and others to understand your company, your identity, and what you are all about. With environmental graphics, we can help you live your brand.